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Concept

The Craziest Manufacturing

Capsule toys are just kids toys — we want to break that notion.

The Craziest Manufacturing is the brand concept we stand by.

Isn't there something charmingly wild and silly about capsule toys?

Even in a tiny capsule, ideas are infinite.

We are a company on a mission to excite the world with crazy ideas that defy convention.

CEO: Akari Fujita

Message from the CEO

We find humor in everyday life and make it tangible. There are many functional and affordable products in the world, but what we value most is playfulness. Not something you absolutely need, but something that adds a little color to your life. The name Bright Link combines "bright: cheerful, smiling" and "link: connection," along with the character from my own name, expressing our wish to be a sun-like company that connects people with smiles. With unconventional thinking and bold spirit of challenge,
we will continue to create the "crazy" products only we can make, bringing smiles and color to our customers lives.
Bright Link Co., Ltd.
CEO Akari Fujita

story

Brand Story

I still vividly remember the excitement of turning a capsule machine at a local candy store as a child. The anticipation of finding an unknown treasure inside a small capsule, and the joy of opening it — these feelings drive us to deliver that experience to as many people as possible. More than just a toy, we aspire to be a communication tool that connects people, delivering palm-sized happiness to hearts everywhere. Bright Link Co., Ltd.
Creative Director Mao Tomita

Company Overview

Representative
Akari Fujita
Address
101-0051
1-13 Kanda Jimbocho, Chiyoda-ku, Tokyo
CONVEX Jimbocho 10F
Business
Planning and manufacturing of capsule toys, amusement products, novelty and original goods (OEM).

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